Some people have access to secret things, things that no one else can see but them. This can be taken advantage of on an opt-in email marketing list by giving the people who have opted in on your list this access. It makes them feel special, and they think they have access to information that others do not.
I like to call this the Inner Circle or VIP effect, and also use the terminology Inner Circle and VIP quite a lot, in communication with my audience. You can do the same, multiplying your listbuilding efforts in the extreme. Everyone wants to have a feeling of importance, and that's half the value of what you provide to them in your business. It means so much and it sets you apart!
You can really use this feeling on an opt in marketing list to your advantage. Granting access to secret pages is a great tactic but should be limited to a select few or you could have a time limit for accessing the pages. You can grant this VIP access using functionality that's probably already available via your autoresponder.
The way it works is simple:
* You just create a directory of your main web page. This has a password. Common membership plugins for Wordpress are available for example if you want or need more intense functionaility.
* You create one login and password that everyone can use. The key is only give it to a few select people.
* Then, you have to create some useful content that you will only post in this secret directory.
* You can name this area your secret stash, your vault, or whatever you want., the concept is the same and they'll still feel as special. The key to naming this area is that it needs to sound like something your audience will want to get their hands on, and to re-emphasize their feeling of importance throughout the process.
Letting Your Audience In On Your Elite Resources
Once you get the directory and the pages set up, put the URL of the pages into the autoresponder you are using. Write a sales page for this exclusive area and distribute it to your opt-in list. You should have other list owners you work with put it on their opt-in list also.
One extremely effective thing to remember about all of this, is a process called Expose, Involve and Upgrade (thank you to Dani Johnson for that terminology). If you imagine the psychology of dating or any other relationship, you will remember that there is a process that everyone goes through in becoming comfortable and buying into the relationship. At first phone calls, and possibly a dinner, moving on to more committed activities of course. It's the same here. Expose, Involve and Upgrade them. At first, they opted in to receive your information and you were a bit of a stranger, but that's quickly changing!
Now, not only have you provided them good value and content, but you've invited them into an exclusive VIP Elite Inner Circle. You are truly giving them a chance to become part of the family and to increase their feelings of prestige. And, for free! Now that's 100% irresistable. The magic thing about this is that you can have this your Silver level and easily upgrade them to paid levels (eg: Gold, Platinum, etc). It works!
Concerning the initial entry into your Inner Circle, you need to get the word out there but not make it public. Remember the members of your opt-in list need to think it is a secret available only to the special few among them. They are the elite ones, the only ones on the Internet with access to this special place were you will share your closely guarded secrets with them.
Keep access to the secret pages free. This is the key in making this system work. The goal is to get as many people as you can to your secret pages, so they can buy your products and services.
However, keep in mind that you marketed this as an area to get secret tools and products only available to them. So once you get your customers to the secret pages, there MUST be something for them on the pages, and this something should be free if possible.
Your sales page should reflect that at one point you considered selling this product for a large profit, but instead you chose to share it with them as part of your secret marketing army. By being able to advertise this free product, you are able to build your opt-in list with people that may not have signed up before you made this secret offer to them.
Take your Marketing Campaign to new Heights
This market tactic works. Everyone wants to have an advantage over the competition. If you can provide them with something that will give them an edge, and they think they are the only ones that have access to it, then you have them.
All that is left to do is send out regular updates to the people on this secret opt-in list. Use the opportunity to also sell them other great info products. With this in mind, you should be able to build up your opt-in email marketing campaign to heights not previously imagined! Damian Leon
I like to call this the Inner Circle or VIP effect, and also use the terminology Inner Circle and VIP quite a lot, in communication with my audience. You can do the same, multiplying your listbuilding efforts in the extreme. Everyone wants to have a feeling of importance, and that's half the value of what you provide to them in your business. It means so much and it sets you apart!
You can really use this feeling on an opt in marketing list to your advantage. Granting access to secret pages is a great tactic but should be limited to a select few or you could have a time limit for accessing the pages. You can grant this VIP access using functionality that's probably already available via your autoresponder.
The way it works is simple:
* You just create a directory of your main web page. This has a password. Common membership plugins for Wordpress are available for example if you want or need more intense functionaility.
* You create one login and password that everyone can use. The key is only give it to a few select people.
* Then, you have to create some useful content that you will only post in this secret directory.
* You can name this area your secret stash, your vault, or whatever you want., the concept is the same and they'll still feel as special. The key to naming this area is that it needs to sound like something your audience will want to get their hands on, and to re-emphasize their feeling of importance throughout the process.
Letting Your Audience In On Your Elite Resources
Once you get the directory and the pages set up, put the URL of the pages into the autoresponder you are using. Write a sales page for this exclusive area and distribute it to your opt-in list. You should have other list owners you work with put it on their opt-in list also.
One extremely effective thing to remember about all of this, is a process called Expose, Involve and Upgrade (thank you to Dani Johnson for that terminology). If you imagine the psychology of dating or any other relationship, you will remember that there is a process that everyone goes through in becoming comfortable and buying into the relationship. At first phone calls, and possibly a dinner, moving on to more committed activities of course. It's the same here. Expose, Involve and Upgrade them. At first, they opted in to receive your information and you were a bit of a stranger, but that's quickly changing!
Now, not only have you provided them good value and content, but you've invited them into an exclusive VIP Elite Inner Circle. You are truly giving them a chance to become part of the family and to increase their feelings of prestige. And, for free! Now that's 100% irresistable. The magic thing about this is that you can have this your Silver level and easily upgrade them to paid levels (eg: Gold, Platinum, etc). It works!
Concerning the initial entry into your Inner Circle, you need to get the word out there but not make it public. Remember the members of your opt-in list need to think it is a secret available only to the special few among them. They are the elite ones, the only ones on the Internet with access to this special place were you will share your closely guarded secrets with them.
Keep access to the secret pages free. This is the key in making this system work. The goal is to get as many people as you can to your secret pages, so they can buy your products and services.
However, keep in mind that you marketed this as an area to get secret tools and products only available to them. So once you get your customers to the secret pages, there MUST be something for them on the pages, and this something should be free if possible.
Your sales page should reflect that at one point you considered selling this product for a large profit, but instead you chose to share it with them as part of your secret marketing army. By being able to advertise this free product, you are able to build your opt-in list with people that may not have signed up before you made this secret offer to them.
Take your Marketing Campaign to new Heights
This market tactic works. Everyone wants to have an advantage over the competition. If you can provide them with something that will give them an edge, and they think they are the only ones that have access to it, then you have them.
All that is left to do is send out regular updates to the people on this secret opt-in list. Use the opportunity to also sell them other great info products. With this in mind, you should be able to build up your opt-in email marketing campaign to heights not previously imagined! Damian Leon
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