The first page bid is as well called as First Page Bid Estimate,that approximates CPC bid required for an ad to reach first page in the giant Google search results whenever the search query matches the keyword. First Page Bid is been calculated on an exact match version of a keyword at Google, and incorporates a recent competition on the Google.com for that particular keyword. The First Page Bids estimate CPC required to place the ad on first page of Google search results. Also these estimates are been made at a keyword level as well as are based on every keyword's Quality Score and they are not the assurance of placement.
CPC Bid is an amount that you are eager to pay if the user clicks on the ad and there are different factors, which decide how much that you need to pay:
Quality Score of the ad.
Level of the competition.
High Quality Score actually means that you have to pay less than the maximum CPC bid. Lets see the example of how exactly it works
There are 2 advertisers, Company X and Company Y who compete for a same keyword. They also set the different highest CPC values to be a top ad: £3 and £4, respectively. The user starts the search and Google decides advertisers ad consequence, thus Google has to decide which one of them must appear first & how much every one should pay.
Google initially multiplies the maximum CPC bid with an ad Quality Score. Result is an Ad Rank value & Company X will be ranked first, because of a fact that their advertisement is more relevant ^ balances out the lower CPC bid.
Now that first place is decided, Google has to figure, how much every company must pay. To establish a cost of better-ranked advertisement, Google divides an Ad Rank value of Company B with Quality Score of the Company A and then adds £0.01 to amount. Company B is going to pay the minimum cost for that particular auction. The first page bid estimates is been based on the current historical data and keywords' Quality Scores. Also, they are not predicted to make the advertisers bid more and to raise the prices. They just give more insight in where the bids are going to place your advertisement. If your advertisement is appearing on a first page of the search results for the keyword, for example, then a first page bid is expected to be like your current cost per click on that particular keyword.
Number of ads that are shown on the particular keyword will make up part of a keyword first page bid estimate. The first page bid is determined by the Quality Score that is the dynamic variable that is assigned to every keyword in the account depending on the number of the relevance factors.
Higher your keyword's Score, lower will be your cost per click bid required winning particular position, no matter whether on a first page or other results web page. calvinthomas
CPC Bid is an amount that you are eager to pay if the user clicks on the ad and there are different factors, which decide how much that you need to pay:
Quality Score of the ad.
Level of the competition.
High Quality Score actually means that you have to pay less than the maximum CPC bid. Lets see the example of how exactly it works
There are 2 advertisers, Company X and Company Y who compete for a same keyword. They also set the different highest CPC values to be a top ad: £3 and £4, respectively. The user starts the search and Google decides advertisers ad consequence, thus Google has to decide which one of them must appear first & how much every one should pay.
Google initially multiplies the maximum CPC bid with an ad Quality Score. Result is an Ad Rank value & Company X will be ranked first, because of a fact that their advertisement is more relevant ^ balances out the lower CPC bid.
Now that first place is decided, Google has to figure, how much every company must pay. To establish a cost of better-ranked advertisement, Google divides an Ad Rank value of Company B with Quality Score of the Company A and then adds £0.01 to amount. Company B is going to pay the minimum cost for that particular auction. The first page bid estimates is been based on the current historical data and keywords' Quality Scores. Also, they are not predicted to make the advertisers bid more and to raise the prices. They just give more insight in where the bids are going to place your advertisement. If your advertisement is appearing on a first page of the search results for the keyword, for example, then a first page bid is expected to be like your current cost per click on that particular keyword.
Number of ads that are shown on the particular keyword will make up part of a keyword first page bid estimate. The first page bid is determined by the Quality Score that is the dynamic variable that is assigned to every keyword in the account depending on the number of the relevance factors.
Higher your keyword's Score, lower will be your cost per click bid required winning particular position, no matter whether on a first page or other results web page. calvinthomas
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