Many marketers know for a fact that one needs to market in order for the business to prosper. Unfortunately, even with a deep understanding of this principle, still many marketers fail to have their marketing efforts produce the profits to grow their business. The reason? Still many are guilty of doing the worst mistakes in marketing history.
To help you avoid having lackluster results from your marketing efforts, here are some of the mistakes to avoid so you ensure success to your strategy:
1. NOT have a USP.
No, it is not some digital term that you need to know when you want to be tech savvy. USP is your business unique selling proposition. It is your strategic marketing position that tells your target clients of who you are and what makes you different from the rest of the crowd.
Your USP is your marketing message that will convince your readers of your postcard printing or cheap postcards for example that you are special and that you have an offer that would make their lives better. Your message tells them that (1) you are unique; (2) you have greater benefits that they can get if they do business with you; and (3) your guarantee is customer service satisfaction and delight throughout their experience with your company.
The bottom line is to have a USP that will distinguish you from the rest of your competition so you will have more opportunities to have your clients take what you offer them.
2. NOT understanding the business enough to grow it.
Your business is your business; no one else's. So understanding all the things you need to know about your business is top priority if you intend to grow it. Information such as how you can increase the number of customers; increasing the number of sales and profits; as well as increasing the chances for repeat business these are the things you need to fully understand so you can have a thriving business in your hands.
3. NOT investing more on repeat business.
This is the hard fact it costs more to acquire new customers than to market to a repeat client. Many business owners regularly make this oversight. Selling to a current and loyal customer takes fewer resources as you do not have to convince them too much about your value. They know about it and have already tried your benefits that they had the ready willingness to try out new things in your list.
4. NOT investing on the lifetime value of a client.
This brings us to the last mistake never thinking about the customer in longer terms. This means having to invest on keeping your customers and clients for a very long time; not just for one time transactions. This is where your marketing efforts in building solid relationships come in. Always bear in mind to think of each customer in terms of his or her lifetime value to your business. If you want to thrive for a very long time, investing on long term relationships with your clients will do it.
Avoiding these mistakes can get you a better and effective marketing campaign that would result to greater chances of you achieving your expectations for your business. Janice Jenkins
To help you avoid having lackluster results from your marketing efforts, here are some of the mistakes to avoid so you ensure success to your strategy:
1. NOT have a USP.
No, it is not some digital term that you need to know when you want to be tech savvy. USP is your business unique selling proposition. It is your strategic marketing position that tells your target clients of who you are and what makes you different from the rest of the crowd.
Your USP is your marketing message that will convince your readers of your postcard printing or cheap postcards for example that you are special and that you have an offer that would make their lives better. Your message tells them that (1) you are unique; (2) you have greater benefits that they can get if they do business with you; and (3) your guarantee is customer service satisfaction and delight throughout their experience with your company.
The bottom line is to have a USP that will distinguish you from the rest of your competition so you will have more opportunities to have your clients take what you offer them.
2. NOT understanding the business enough to grow it.
Your business is your business; no one else's. So understanding all the things you need to know about your business is top priority if you intend to grow it. Information such as how you can increase the number of customers; increasing the number of sales and profits; as well as increasing the chances for repeat business these are the things you need to fully understand so you can have a thriving business in your hands.
3. NOT investing more on repeat business.
This is the hard fact it costs more to acquire new customers than to market to a repeat client. Many business owners regularly make this oversight. Selling to a current and loyal customer takes fewer resources as you do not have to convince them too much about your value. They know about it and have already tried your benefits that they had the ready willingness to try out new things in your list.
4. NOT investing on the lifetime value of a client.
This brings us to the last mistake never thinking about the customer in longer terms. This means having to invest on keeping your customers and clients for a very long time; not just for one time transactions. This is where your marketing efforts in building solid relationships come in. Always bear in mind to think of each customer in terms of his or her lifetime value to your business. If you want to thrive for a very long time, investing on long term relationships with your clients will do it.
Avoiding these mistakes can get you a better and effective marketing campaign that would result to greater chances of you achieving your expectations for your business. Janice Jenkins
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