Using SEO to market and promote a local business online is one of the most effective strategies that a new business owner can use. However, most people who are opening a local business aren't opening an SEO firm, and as such they aren't sure beyond the basics about how to best proceed with optimizing their site for the search engines. Since they do have a local location, they wonder often if the local business marketing SEO should make use of geographic keywords in their meta tags. This is a good idea in theory, and a few years ago were a very effective method for promoting a local business on the internet and getting it to rise up through the search engine rankings. While it is still not a bad idea to use geographic keywords to try and drive some local traffic to your site, there are better places to use them than in meta tags, although using them there will not hurt at all.
There are two places that using your local keywords might be more effective. You certainly do want to use them as driving in local traffic is going to be a part of your SEO plan, but you can do so more effectively by placing them in content and in anchor text than in meta tags. Content relates to the various ways you can publish information on the internet, such as in articles or in blog posts, and is now one of the main things that search engines look for. By including geographic keywords in content you can help yourself rank higher in local searches. The other thing that search engines value very highly is anchor text, and this is the clickable text which links to another webpage. If you really want to capture people searching via a geographic keyword, by building some strong links from high page rank sites to yours and including geographic keywords in the anchor text you can really drive up your search engine rankings in that regard.
Remember that both when writing content and building links, quality is more important than quality. You should be writing high quality content that is actually useful to your visitors, and building links from high quality related sites that are trusted sources of information. Useless content stuffed with keywords and links from sites that no one visits will actually harm your site more than help it over the long run of your SEO efforts. scott gallagher
There are two places that using your local keywords might be more effective. You certainly do want to use them as driving in local traffic is going to be a part of your SEO plan, but you can do so more effectively by placing them in content and in anchor text than in meta tags. Content relates to the various ways you can publish information on the internet, such as in articles or in blog posts, and is now one of the main things that search engines look for. By including geographic keywords in content you can help yourself rank higher in local searches. The other thing that search engines value very highly is anchor text, and this is the clickable text which links to another webpage. If you really want to capture people searching via a geographic keyword, by building some strong links from high page rank sites to yours and including geographic keywords in the anchor text you can really drive up your search engine rankings in that regard.
Remember that both when writing content and building links, quality is more important than quality. You should be writing high quality content that is actually useful to your visitors, and building links from high quality related sites that are trusted sources of information. Useless content stuffed with keywords and links from sites that no one visits will actually harm your site more than help it over the long run of your SEO efforts. scott gallagher
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